The brief was to develop a responsive website for Canoe Soap, one of Nigeria’s leading laundry products, produced by PZ Cussons.
The challenge was to avoid creating just another product website, so we decided to develop a stylish, customer focused, content-driven website. We built a website where more than 50 percent of the content is created by the customers. What better way to advertise your product than to get your customers to do it for you.
We built an application on the site, which allowed users to upload content that would later be featured on the website. By doing this, we are showing the world what the brand is all about, a brand that puts the customer first.